With the case market stagnating OtterBox sought to intentionally expand their product offering beyond mobile cases and accessories. I led a design-driven approach to research, ideate, and conceptualize a new suite of products to broaden the company’s product portfolio and capture new customers.
Led a team of 10+ designers on a multi-week project
Developed dozens of concepts organized into distinct categories
Organized a 36 month company roadmap for further development
